Our Management Team

Alex Duggan — Managing Director

Alex has 17 years’ experience as MD of consumer healthcare companies and founded Appia Healthcare in 2011.

He has worked in depth in the UK and French markets, and launched OTC products in over 30 European, Middle Eastern and Asia-Pacific countries.

Alex has a proven track record of delivering results, has developed and directed several well-known OTC brands which have become category leaders, winning handfuls of industry awards along the way.

Alex’s LinkedIn profile

Peter Allen — Finance Director

Peter is a Qualified Accountant (FCCA) with strong commercial and technical skills. With a background in auditing, he has considerable experience supporting  a variety of companies, in particular medium-sized, multi-national businesses. Peter joined Appia in 2013.

Peter’s LinkedIn profile

Wendy Faulkner — Director & Marketing Consultant

Wendy has over 25 years’ experience in marketing, brand strategy and innovation, working for blue chip client companies and consultancies.

She has considerable experience in OTC healthcare as well as a real passion for the market and combines insight and creativity with sound commercial thinking. Wendy joined Appia in 2013.

Wendy’s LinkedIn profile